🔍 Analysis of the Rejection

The email mentions three specific checks that likely triggered the rejection:

  1. Valid billing and AWS account details - Most likely culprit
  2. Consistent business information - Possibly an issue
  3. Connection to accounts linked to misuse - Unlikely for you

This is typically an automated pre-screening, not a human review of your actual application.

🎯 Immediate Next Steps (Next 48 Hours)

Step 1: Diagnose the Issue

Check your AWS account status:

# Verify your account is in good standing
aws sts get-caller-identity
 
# Check if there are any service limit restrictions
aws service-quotas list-service-quotas --service-code eks --region us-east-1
 
# Verify billing information is complete
# Go to: https://console.aws.amazon.com/billing/home#/account

Common issues that trigger automated rejection:

  • No payment method on file (credit card not added)
  • New account (< 30 days old)
  • Free tier only (never made a paid AWS charge)
  • Incomplete billing information (missing company name, address)
  • Personal email used (gmail.com, outlook.com vs. custom domain)
  • Inconsistent information (application name doesn’t match account name)

Step 2: Fix Common Issues

Issue A: Add Valid Payment Method

1. Go to: https://console.aws.amazon.com/billing/home#/paymentmethods
2. Add a valid credit/debit card
3. Ensure it's not expired
4. Verify the card with the small charge AWS makes

Issue B: Complete Billing Profile

1. Go to: https://console.aws.amazon.com/billing/home#/account
2. Fill out ALL fields:
   - Company name: "Fawkes Platform" or your legal entity
   - Full address (not P.O. Box)
   - Phone number (professional, not personal)
   - Tax information (if applicable)
3. Ensure "Account Type" is set to "Business" not "Personal"

Issue C: Make a Small AWS Charge

If your account has never incurred ANY charges:

1. Spin up a tiny EC2 instance for 1 hour (~$0.01)
2. Or create a small RDS instance for testing (~$0.50)
3. This proves the account is "active" and billing works
4. Delete the resources after testing

Issue D: Use Professional Email

If you applied with Gmail/Outlook:

1. Get a professional email (ideally custom domain)
2. Options:
   - Register domain: fawkes.dev ($12/year)
   - Set up email: you@fawkes.dev
   - Google Workspace: $6/month
   - Zoho Mail: Free tier available
3. Update AWS account email address
4. Re-apply with professional email

Step 3: Re-apply (After Fixes)

Wait 7 days after making changes, then:

  1. ✅ Ensure all billing information is complete
  2. ✅ Payment method verified
  3. ✅ Account has made at least one small charge
  4. ✅ Using professional email (not Gmail)
  5. ✅ LinkedIn profile updated with Fawkes project
  6. ✅ Company website or professional GitHub presence

Then submit a new application with the improved profile.

🔄 Alternative Paths (Parallel Approach)

Don’t wait for AWS Activate—pursue these simultaneously:

Option 1: AWS Cloud Credits for Research

Program: AWS Cloud Credits for Research
URL: https://aws.amazon.com/government-education/research-and-technical-computing/cloud-credit-for-research/

Benefits:
- Up to $100,000 in credits (higher than Activate!)
- For research/education projects
- Fawkes Dojo qualifies (education platform)

How to qualify:
- Position Fawkes as an educational/research project
- Emphasize: Training platform engineers (education)
- Highlight: Open-source research on platform engineering
- Partner with Platform Engineering University (education org)

Option 2: Apply Through Accelerator/Incubator

AWS offers higher credit tiers through partners:

Accelerator Path ($25K-$100K credits):
- Y Combinator: $100K in credits
- Techstars: $75K in credits  
- Microsoft for Startups: $150K Azure (use to negotiate AWS)
- AWS Startups Loft: Direct AWS connection

Application tips:
- Apply to 3-5 accelerators simultaneously
- Emphasize: Open-source, education, community impact
- Mention: Already built (not just an idea)
- Use your docs: Business case + cost estimation

Option 3: GitHub Education Pack + Other Credits

Stack multiple smaller credit programs:

1. GitHub Education Pack
   - $200 in AWS credits (plus other services)
   - URL: https://education.github.com/pack

2. DigitalOcean Credits
   - $200 for new users
   - Run dev/staging there, production on AWS

3. Google Cloud Platform
   - $300 free tier for new users
   - Use for non-critical workloads

4. Azure for Students/Startups
   - $100-$150 credits
   - Negotiate with AWS ("competitor offers")

Option 4: Approach AWS Directly

Leverage your comprehensive preparation:

Strategy: Direct outreach to AWS

Who to contact:
1. AWS Solutions Architects in your region
2. AWS Startup team on LinkedIn
3. AWS User Group organizers
4. AWS EKS product team (you're building on EKS)

Message template:
"Hi [Name], I'm building Fawkes, an open-source platform 
engineering platform on AWS EKS. We have comprehensive 
architecture docs, deployment guides, and are training 200+ 
engineers on AWS services through our Dojo program. 

My AWS Activate application was auto-rejected due to [specific 
reason]. Can you help connect me with someone who can review 
the actual project merit? 

Project: github.com/paruff/fawkes
Impact: Training engineers on AWS, driving AWS consumption"

Option 5: Bootstrap Differently

Minimize costs while building proof:

Ultra-Low-Cost Approach:

1. Development (Local/Free):
   - Use Minikube/Kind locally (free)
   - Docker Compose for services (free)
   - Build everything locally first

2. Minimal AWS Footprint ($50-100/month):
   - Single t3.small EKS node ($30)
   - db.t3.micro RDS ($15)
   - Single ALB ($20)
   - Minimal S3 usage ($5)
   
   Deploy ONLY production demo environment
   Prove traction, then scale

3. Alternative Hosting (Temporary):
   - Fly.io: $10/month generous free tier
   - Railway: $5/month for small apps
   - Render: Free PostgreSQL
   
   Host Backstage demo there, point to GitHub

4. Proof First, Scale Later:
   - Get 50 Dojo students on minimal infra
   - Show enterprise interest (LOIs)
   - Use traction to unlock credits/funding

Week 1: Fix & Re-apply

  • Day 1-2: Fix AWS account issues (billing, payment)
  • Day 3: Make small test charge to validate billing
  • Day 4-5: Update LinkedIn, create professional email if needed
  • Day 6-7: Wait for account to stabilize

Week 2: Parallel Applications

  • Apply to AWS Cloud Credits for Research
  • Apply to GitHub Education Pack
  • Contact 3-5 accelerators
  • Direct outreach to AWS Solutions Architects

Week 3: Bootstrap Approach

  • If no credits yet, deploy minimal AWS environment ($50-100/month)
  • Launch Dojo with first 10-20 students
  • Document traction and testimonials

Week 4: Leverage Traction

  • Re-apply to AWS Activate with proof of traction
  • Show: “50 students trained, 10 companies interested”
  • Include testimonials and metrics
  • Much stronger application now

🎯 What I Recommend RIGHT NOW

Priority 1 (Today):

  1. Log into AWS Console → Billing
  2. Add/verify payment method
  3. Complete ALL billing profile fields
  4. Change account type to “Business”
  5. Spin up tiny t3.nano instance for 1 hour ($0.01)

Priority 2 (This Week):

  1. Apply to AWS Cloud Credits for Research (better odds)
  2. Apply to GitHub Education Pack (guaranteed $200)
  3. Reach out to 3 AWS Solutions Architects on LinkedIn

Priority 3 (Next 2 Weeks):

  1. Deploy minimal Fawkes environment ($50-100/month from pocket)
  2. Recruit first 20 Dojo students (free tier)
  3. Get 2-3 enterprise LOIs (letters of intent)
  4. Re-apply to AWS Activate with traction

💡 Silver Lining

This rejection might actually be good because:

  1. Forces validation: Build with minimal resources first
  2. Better story later: “We bootstrapped, proved traction, then scaled”
  3. Multiple credit sources: Stack GitHub + GCP + AWS
  4. Stronger re-application: Include actual metrics and users

Many successful startups were rejected first, then accepted with traction.

🤔 Questions to Help Diagnose

Can you check:

  1. Is your AWS account < 30 days old?
  2. Do you have a payment method on file?
  3. Have you ever incurred any AWS charges (even $0.01)?
  4. Is your billing profile 100% complete (company name, address, phone)?
  5. Did you apply with a personal email (Gmail/Outlook)?
  6. Is your AWS account email different from the email you used in the application?

Let me know the answers and I can give you more specific guidance!

This is a setback, not a failure. Many paths forward. 💪