- Problem
- list your customers top 3 problems
2. effective learning
3. efficient learning
- Existing alternatives
- list how these problems are solved today
- in class/course learning
- online learing
- youtube U
- on the job learning
- Solution
- outline possible solutions for each problem
- Unique Value Prop
- single, clear ^ compelling message tat turns a vistor into a prospect
- Unfair Advantage
- Something that can’t be easily copied or bought
- Customer Segments
- list your target customers and users
- Early adopters
- list characteristics of your ideal customer
- Key metrics
- List key numbers telling how your business performace is/will be measured
- Channels
- list your path to customers
- Cost structure
- list your fixed and variable costs
- Revenue Streams
- List your sources of revenue